Beauty Industry

Nicole Scherzinger Goes Herbal for P&G

The hair care brand Herbal Essences selects the multi-platinum performer as new global brand ambassador.

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By: Jamie Matusow

Editor-in-Chief

Nicole Scherzinger is partnering with P&G hair care brand Herbal Essences as their new global brand ambassador beginning in July 2012. The singer, dancer, and performer has fans all over the world who enjoy her chart-topping hit songs and her moves on the dance floor that helped her become ABC’s Dancing With The Stars’ tenth season winner. This summer, Scherzinger will release her debut solo album, Killer Love. In her new role as Herbal Essences brand ambassador, Scherzinger will be featured in TV and print advertising, as well as on digital properties, HerbalEssences.com and Facebook.com/HerbalEssences. Scherzinger is also a brand ambassador for Broadway Nails imPRESS Press-On Manicure line featured in the January issue of Beauty Packaging Magazine here.

“We’re thrilled to welcome Nicole to our Herbal Essences family,” said Kevin Crociata, marketing director, Herbal Essences. “Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.”

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